About us

Sportmax is a modern design house, built on a strong heritage of daring innovation and beautiful Italian craftsmanship.

Not afraid of clean, intelligent line and form, we embrace the new and set future directions in fashion.

We design for discerning, self-assured, style conscious women, who choose to wear Sportmax for our attention to detail, unconventional femininity and timeless style.

01 6c Sportmax

Our Story

Launched in 1969, in the heart of Northern Italy, as the world swung from tailor-made garments, towards ready-to-wear fashion, Sportmax were the first to design garments for a fully coordinated wardrobe. It was an extremely innovative approach that Sportmax evolved with cutting-edge materials and technologies, which Vogue described in 1972, as ‘a far cry from conventional’.

From the moment the house made its catwalk debut in Milan 1976, Sportmax stood out for having a strong, innovative spirit and fresh, experimental style.

Now in the third millennium, whilst being mindful of this rich Italian heritage, Sportmax anticipates the themes of the day through constant research into cut, colour, textiles and technology, and garments and accessories are defined by continuous innovation in design combined with striking, unmistakable style.

02 6cv Sportmax

1970

03 4c Sportmax
04 5c Sportmax
06 4c Sportmax
05 5c Sportmax
07 6c Sportmax

1980

08 5c Sportmax
09 4c Sportmax
10 4c Sportmax
11 4c Sportmax
12 6c Sportmax

1990

13 5c Sportmax
14 5c Sportmax
15 4c Sportmax
16 4c Sportmax
17 6c Sportmax

2000

18 4c Sportmax
19 5c Sportmax
20 6c Sportmax
21 4c Sportmax
22 6c Sportmax

2010

23 4c Sportmax
24 5c Sportmax
25 4c Sportmax
26 4c Sportmax
27 5c Sportmax
28 4c Sportmax
29 4c Sportmax
30 4c Sportmax
31 6c Sportmax

2015-2016

32 5c Sportmax
33 5c Sportmax
33 4c Sportmax
34 6c Sportmax
36 4c Sportmax
35 3c Sportmax